In today’s society, Corporate Social Responsibility – CSR is seen by some as “the right thing to do” and yet by others, as a business imperative as they reap the rewards, according to MOSS (models of success and sustainability) www.moss.org.au.
The business case remains extremely compelling, particularly as companies battle ever increasing competition and declining consumer confidence.
The world is ever changing as impact of our activities is being felt in more and more ways.
Wikipedia defines CSR or corporate conscience, corporate citizenship or responsible business as a form of corporate self-regulation integrated into a business model. CSR is about business giving back to society.